INFLUENCE OF TASK INFORMATION ON DESIGN IDEA GENERATION PERFORMANCE
The design brief encapsulates the essential information concerning the design problem to which a designer seeks a solution. The general objective of this paper is to demonstrate the coupled nature of problem formulation and conceptual design activities. We present a design experiment that highlights the importance of brief structuring, by demonstrating how changes in design brief content affect succeeding idea generation. More precisely, we study the effects of two information-objects: the requirements list and visual description of use context. The results of the experiment clearly demonstrated that design idea generation performance is affected by the information contents of the design brief.