A GENERIC SYNTHETIC FRAMEWORK FOR CONCEPTUAL SERVICE DESIGN
The paper proposes an approach aimed at formalizing and quantifying a service design methodology. First, it is shown that the concepts of service channel and service content are extensions of the concepts of product and function developed in the PhD thesis. Second, the paper presents a group of fundamental metrics originally dedicated to cover conceptual life cycle design and shows that they can also cover the quantitative requirements related services design elements. Future work will improve the classification and categorization of existing services and will allow developing a computer-based implementation covering simultaneously traditional conceptual life cycle design and service design.