EXPLORING STRATEGIES IN CHANGE MANAGEMENT – CURRENT STATUS AND ACTIVITY BENCHMARK
Product changes result in time and cost consuming processes for the industry; therefore, most companies established a more or less resource-intensive change management. Against this background, a survey was conducted among manufacturers of the branches automotive and electrical equipment, highlighting the current status of change management, the selected strategies and planned activities. The paper gives a brief presentation of the results and the basic concept of a correlation analysis of change management strategies and effects. A framework as outcome allows companies the self-assessment on basis of the statistical distribution and identifies strategies being most promising when intending to improve a company’s change management.