OPPORTUNITY PARAMETERS IN THE DEVELOPMENT OF PRODUCT/SERVICE-SYSTEMS
With the current focus on innovative business development throughout industry and society, the concept of product/service-systems (PSS) is a promising approach to product development, which may yield product offers that benefit company, customer and society alike. This paper presents a number of opportunity parameters that can be utilised when a company shifts from a product to a product/service based business model. The presented parameters where identified by analysis of both industrial PSS-cases and PSS-concepts developed by students of DTU in Denmark. The paper suggests that companies should coordinate their PD-efforts both internally and externally. Also, product development must be based on a life cycle understanding of the product.