DS 32: Proceedings of DESIGN 2004, the 8th International Design Conference, Dubrovnik, Croatia

Year: 2004
Editor: Marjanovic D.
Author: Herrmann, C.; Decker, C.; Mansour, M.; Mateika, M.
Page(s): 1051 - 1056


Life cycle strategy is a strategy, which focuses on an economic and ecological optimum over the entire life cycle from the raw material extraction to the recycling. The purpose of this strategy is to avoid the suboptimization of individual life phases and to prevent the shift of problems from one life phase to another life phase. The goal of the paper is the derivation of the necessity for a life cycle strategy for different products. Furthermore, methodical approaches for the life cycle oriented strategy are introduced. The developed approach is finally verified in a case study. The main focus of the case study was the investigation of life cycle costs and life cycle revenues as well as the prognosis of these costs in the future.

Keywords: product life cycle, R&D strategy, portfolio technique


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