PROFILING DESIGNERS AS A BASIS FOR ASSESSING DESIGN PERFORMANCE
DS 32: Proceedings of DESIGN 2004, the 8th International Design Conference, Dubrovnik, Croatia
Year: 2004
Editor: Marjanovic D.
Author: Cowdroy, R.; Williams, A.P.
Section: HUMAN BEHAVIOUR IN DESIGN WORKSHOP
Page(s): 1461 - 1466
Abstract
To distinguish between designers who are successful as individual designers and designers who are successful members of design teams, with particular reference to multi-disciplinary design teams (MDDTs). The most significant anomalies are that high levels of success are generally not consistent with high levels of expertise, and (by corollary) that high levels of expertise are often detrimental to success, in both individual and team design situations. The success profiles concept challenges conventional design education paradigms and provides an alternative basis for reviewing and evaluating our curriculum and assessment protocols for all design disciplines.
Keywords: assessment, design, creativity, curriculum development