Strategic Design of Bundled Products Considering Retail Channel Structure

DS 42: Proceedings of ICED 2007, the 16th International Conference on Engineering Design, Paris, France, 28.-31.07.2007

Year: 2007
Author: Williams, Nathan; Azarm, Shapour; Kannan, P. K.
Series: ICED
Section: Assessment
Page(s): 11-12 (exec. Summ.), full paper no. DS42_P_62

Keywords: Product Bundling, Channel Based Strategic Design, Dynamic Competition, Decision Based Design


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