Evaluation Method for Selecting Innovative Product Concepts With Greater Potential Marketing Succes

DS 42: Proceedings of ICED 2007, the 16th International Conference on Engineering Design, Paris, France, 28.-31.07.2007

Year: 2007
Author: Justel, Daniel; Vidal, Rosario; Arriaga, Eñaut; Franco, Vicente; Val-Jauregi, Ester
Series: ICED
Section: Innovation
Page(s): 353-354 (exec. Summ.), full paper no. DS42_P_318

Keywords: Innovation measurement, degree of novelty, marketing success potential, product concept selection/assessment


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