Design for Affect: a Case Study in the Design of Confectionery Packaging.
DS 42: Proceedings of ICED 2007, the 16th International Conference on Engineering Design, Paris, France, 28.-31.07.2007
Author: Longstaff, James; McKay, Alison; Childs ,Tom; Gamal, Rachid
Page(s): 819-820 (exec. Summ.), full paper no. DS42_P_538
Keywords: Affective engineering, kansei, product design, fast moving consumer goods, robust design, cause and effect, case study