Design for Affect: a Case Study in the Design of Confectionery Packaging.

DS 42: Proceedings of ICED 2007, the 16th International Conference on Engineering Design, Paris, France, 28.-31.07.2007

Year: 2007
Author: Longstaff, James; McKay, Alison; Childs ,Tom; Gamal, Rachid
Series: ICED
Section: User
Page(s): 819-820 (exec. Summ.), full paper no. DS42_P_538

Keywords: Affective engineering, kansei, product design, fast moving consumer goods, robust design, cause and effect, case study


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