Modular Products and Product Modularity - Implications for the Management of Innovation and for New Product Development

DS 30: Proceedings of DESIGN 2002, the 7th International Design Conference, Dubrovnik

Year: 2002
Editor: Marjanovic D.
Author: Cantamessa, M.; Rafele, C.
Section: Design information systems & knowledge management
Page(s): 29-36


"Modular products" have become a hot topic in industry, even though the concept of modularity being used is wider than the one traditionally used by the engineering design literature. The paper discusses the problem of designing product architecture when a number of heterogeneous criteria, both technical and non-technical, are taken into account. Specifically, the paper shows that the design of product architecture can and should occur by considering a wide range of criteria and especially the stream of innovations that will presumably affect the product within the planning horizon. To this purpose, the paper outlines a method for product architecture design which is currently being tested in industry.

Keywords: Modularity, product architecture, innovation


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