A Study on the Characteristics of Product Color on the Internet - With an Emphasis on the Interaction Between the Expression of Product Color Information and Color

DS 30: Proceedings of DESIGN 2002, the 7th International Design Conference, Dubrovnik

Year: 2002
Editor: Marjanovic D.
Author: Suk, H.-J.; Kwon, E.-S.
Section: Design information systems & knowledge management
Page(s): 423-428


The internet has offered the breakpoint changes for design research though, some studies have indicated the importance of comprehending customer interactions in prior to adhering to technological development. Therefore in designing digital contents on the internet, it is necessary to understand the attributes of the user’s behavior in a new media environment related to.
The purpose of this study is to identify representational methods of delivering product color information on e-commerce, and to analyse the internet user’s color perception depending on those methods. Accordingly literature reviews, web analyses and empirical studies are carried out, and finally main influential factors are categorised with a set of guidelines.

Keywords: Product Color, Color naming, Color Perception


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