Towards A Designer Working Culture That Encourages Sleep And Dreaming
Editor: Marjanovic D.
Author: Hilton, K. H.
Section: Multidisciplinary aspects of design
There is a growing acceptance of a work culture where both superior and peer respect can be gained by working longer hours than contracted to, at work or at home. However, in response to growing needs to increase performance, it is suggested that professionals should strongly consider changing this culture. This investigation took a questionnaire and interview case study approach. It concluded that a change in work culture, towards respect for individual sleep needs is required to enhance performance of creative thinking, decision making and interpersonal communications, which are key to the designers role. The secondary investigation of dreams concluded that whilst dreaming may provide idea association opportunities for some individuals, any perception of dreams as an exploitable resource for design solutions was generally unrealistic.