New Approaching Method of Trend Promotion

DS 66-2: Proceedings of the 1st International Conference on Design Creativity (ICDC 2010)

Year: 2010
Editor: Taura, T and Nagai, Y
Author: Lee, Hyung Eun; Lee, Soon Jong
Section: Short Presentation A


One of the most important factors of successive design is a Trend. And the power of mass media culture with Internet is growing than ever before. Many companies are faced with finding innovative promotion technique. I believe that trend can be a good solution about this rapid change. Trend Placement (TPL) is an indirect method but has enormous potential to attract business power. To persuade smart consumers in modern society effectively, all things involved new items should be exposed systematically based on their lifestyle. And the system will be operated by trends. It is certain that TPL (Trend Placement) is enough to be a productive business model in more cultural way. Therefore, the possibility of TPL to settle down as a futuristic marketing tool in design management and various case studies of TPL would be introduced in this paper.

Keywords: trends, marketing, design management, indirect advertisement, PPL, brand placement


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