Creative Customers and How We Can Meet their Expectations

DS 66-2: Proceedings of the 1st International Conference on Design Creativity (ICDC 2010)

Year: 2010
Editor: Taura, T and Nagai, Y
Author: Fukuda, Shuichi
Section: Short Presentation B


Engineering is to create product/service to meet the expectations of our customers. The importance of creativity is increasing very rapidly to respond to their quickly diversifying expectations. But we often forget that our customers are very active and creative and they would like their creativities satisfied as well.

Keywords: expectation management, creative customers, process value, customer involvement, hardware development, software development, continuous prototyping


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