Method for Analyzing Individual Differences in Idea Evaluation and Interpretation

DS 66-2: Proceedings of the 1st International Conference on Design Creativity (ICDC 2010)

Year: 2010
Editor: Taura, T and Nagai, Y
Author: Kobayashi, Masakazu; Higashi, Masatake
Section: Short Presentation C


In the previous paper, we focused on individual differences among designers, especially differences in their idea evaluation and interpretation during collaborative creative activities and proposed the method for analyzing results of designers’ evaluation and interpretation in order to indicate the potentially fruitful directions for further idea explorations. Detailed analysis of experimental results conducted in the previous paper showed the effectiveness of the method, but also showed that there is a room to reconsider the procedure of semantic interpretation. Therefore, in this paper, we propose a modified procedure of semantic interpretation in order to improve the effectiveness of the previous method.

Keywords: design engineering, product innovation, collaborative creative design, creativity support, analysis of individual differences


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