DoDesign: A Tool for Creativity-based Innovation

DS 66-2: Proceedings of the 1st International Conference on Design Creativity (ICDC 2010)

Year: 2010
Editor: Taura, T and Nagai, Y
Author: Wuytens, Karen; Willems, Bert
Section: Short Presentation C


This paper describes the results of a pilot project set up to develop the concept behind DoDesign. DoDesign is a design tool and platform aimed at stimulating designers towards innovative designs (as contrasted with ‘routine designs’; see Dym, 1994) and thereby stimulating new economic activities in the corporate sector (innovation). DoDesign combines the knowledge of designers and companies with regard to materials and processing techniques. This knowledge is structured and diffused in ways that are innate to both groups. The concept and structure of DoDesign has been developed on the basis of a theoretical study and tested in the contexts of a number of focusgroups and workshops. Finally, the working of DoDesign as a network between designers and companies is explained and illustrated using some design cases.

Keywords: creativity, design tool, innovation, designers, companies


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