Creative Design Thinking based on Understanding Human Imagination

DS 66-2: Proceedings of the 1st International Conference on Design Creativity (ICDC 2010)

Year: 2010
Editor: Taura, T and Nagai, Y
Author: Zhou, Feng; Georgiev, Georgi V; Nagai, Yukari; Morishita, Nami
Section: Short Presentation C


This study aims to develop a methodology for designing based on human imagination. To propose and investigate the methodology, we carry out an action study for collecting the impressions of the products designed by the authors. We adopt the concept network analysis approach to compare the imagination which is underlying the impressions from three groups of the products: our proposed products, random selection of products, and the existing products. A clear difference was found among the three groups. The results confirm the effectiveness of the proposed methodology in understanding human imagination. We propose an implementation of the findings in the selection of colour for hospital uniform design.

Keywords: formation of imagination, underlying imagination, associative concept, design methodology, action research


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