Creative Methods for Opportunity Mapping in the Initial Phase of Design

ICORD 09: Proceedings of the 2nd International Conference on Research into Design, Bangalore, India 07.-09.01.2009

Year: 2009
Editor: Chakrabarti, A.
Author: Menon,Gayatri
Section: Creativity, Synthesis and Innovation
Page(s): 94-101


As the nature of design problems becomes more complex and multifaceted, it becomes important to understand the problem space/ context to arrive at opportunities for rede ning design briefs and conceptual frameworks.This paper examines the creative methods involved in coming up with design opportunities for problem spaces.The research worldview taken was pragmatism and an exploratory study was carried out using qualitative methods like case studies and unstructured interviews. A literature review was carried out and a framework for study was prepared. The case studies carried out as per this framework were examined for learning. This learning was further consolidated as ndings of the exploratory study. It is envisaged that the research will bring in some understanding on the initial stage of the project and how certain methods could lead to a creative way of arriving at design opportunities in the initial phase of design

Keywords: Creative methods, opportunity mapping, design research


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