The Language of Abduction in Choosing Innovation

DS 73-1 Proceedings of the 2nd International Conference on Design Creativity Volume 1

Year: 2012
Editor: Duffy, A.; Nagai, Y.; Taura, T.
Author: Dong, A.; Mounarath, R.; Lovallo, D.
Section: Cognition II
Page(s): 179-188


The selection of an innovation project to take forward for product development, is a complex, strategic, managerial decision which shares one key part with concept ideation and evaluation in design: assessing creativity. This problem is especially pronounced for products that do not yet exist or have never been mass-marketed. In this paper, we go beyond the question of how to select or identify the most creative project to consider the following: How can this decision be affected by forms of logical reasoning? Through a qualitative content analysis of committees selecting an innovation project to take forward, we show how forms of logical reasoning have an impact on the assessment of creativity and can alter the characterization of whether a project is creative or not.

Keywords: decision-making, logical reasoning, innovation management


Please sign in to your account

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties. Privacy Policy.