Design Ideation Through Humour Processes

DS 86: Proceedings of The Fourth International Conference on Design Creativity,Georgia Institute of Technology, Atlanta, GA, USA

Year: 2016
Editor: Julie Linsey, Maria Yang, and Yukari Nagai
Author: Gillian, Hatcher; William, Ion; Ross, Maclachlan; Andrew, Wodehouse; Barbara, Simpson; Marion, Sheridan
Series: ICDC
ISBN: 978-1-904670-82-7

Abstract

We argue that the processes of creating successful comedy are comparable to the processes of designing an innovative product. Our research explores how constructs of humor may be applied to the early phase of engineering design, when divergent thinking is assumed to be most valuable. During a series of exploratory workshops, the principles and processes of creating improvised comedy presented an opportunity to reinvigorate the design process, and overcome some of the common barriers to effective group brainstorming. This paper discusses the link between improvised comedy and design creativity, and the early development of a new improvisation-based approach to design ideation.

Keywords: humor, design process, ideation, improvisation