EXPERIENCE DESIGN FOR EYE GLASSES CUSTOMERS THROUGH CO-CREATIVE SERVICES

A-DEWS 2016 - Innovation of Life in Asia - Asian Design Engineering Workshop

Year: 2016
Editor: Umeda, Y.; Nomaguchi, Y.; Koga, T.; Kishita, Y.
Author: Oh, Hee Ra; Jung, Soo Youn; Kim, Sung Eun; Kim, Yong Se
Institution: Sungkyunkwan University, Korea
Section: Product-Service Systems Design
Page(s): 091-095

Abstract

The research for Product Service System was started because of the improving customer experience when they make a decision to buy glasses. After service blueprinting the customer’s journey to buy glasses, drawing customer needs through the Interviews. Then derived the value of experience. In order to compare candidate glasses frames easily, performing the service design to check photographs and receive votes from people. The supporter system installed in the store helps customer to take pictures and compare them with the bluetooth remote controller and to connect with the voting application to help them decide which glasses fame to purchase. At this time, not only the customer's purchase information but also other preference information and the preference information of the people participating in the vote can be utilized for managing the customer experience.

Keywords: Service Design, Experience Design, Customer, Eye glasses, Style Supporter