DERIVING A USE PHASE DATA STRATEGY FOR CONNECTED PRODUCTS: A PROCESS MODEL
Editor: Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author: Wilberg, Julian; Fahrmeier, Larissa; Hollauer, Christoph; Omer, Mayada
Section: DESIGN METHODS
DOI number: https://doi.org/10.21278/idc.2018.0213
Data from connected products provides additional value because it enables companies to better understand their customers and their products’ usage. However, companies struggle to identify use cases and derive a clear use phase data strategy. Existing process models for data analytics projects focus mainly on technical aspects and do not address strategy development. Thus, this paper presents a six step process model that assists companies in developing a use phase data strategy that turns data into value. An initial evaluation shows that the process model addresses important industry needs.