THE CONSTRUCTION OF MEANING IN DESIGN-DRIVEN PROJECTS

DS 89: Proceedings of The Fifth International Conference on Design Creativity (ICDC 2018), University of Bath, Bath, UK

Year: 2018
Editor: Elies Dekoninck, Andrew Wodehouse, Chris Snider, Georgi Georgiev, Gaetano Cascini
Author: Line Sand Knudsen, Louise Møller Haase
Series: ICDC
Section: THE CREATIVE MIND
Page(s): 207-214
ISBN: 9781912254071

Abstract

The cornerstone in design-driven innovation is the creation of new meanings – the creation of a holistic, creative result meaningful to its users. However, despite an increasing interest in this field, the process of how meaning is constructed is still a neglected area in design and innovation management research. This paper explores how five Danish companies in diverse industries constructed new product meanings. The study indicates: that innovation of meaning starts from the designer’s personal experience with a paradox in an existing product-user relationship, that a vital part of meaning construction is the user’s experience of the product, and that meaning is constructed from a number of different frames.

Keywords: design-driven innovation, meaning-making, framing

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