Giving Meaning To Products Via A Conceptual Design Approach
Editor: Wartzack, Sandro; Schleich, Benjamin; Gon
Author: Naz Yaldız and Mark Bailey
Institution: Anlam Tasar?m At
Section: Design methods and tools
DOI number: https://doi.org/10.1017/dsi.2019.157
Although the conceptual design is a fundamental process through which design decisions are made, its focus is on finding the right solution. Is finding the right solution enough for a good design? Defining the problem or applying a solution-focused process may not be enough to create the differences that must be present in today?s variable conditions. This can be overcome through seeking meaning instead of seeking a solution. The purpose of this article is to develop an approach that focuses on seeking meaning for products by starting with a design-thinking approach to the conceptual design process in engineering design. Focusing on a search for meaning in engineering design will provide advantages, such as creating unique values and sustainable competition.