Proceedings of the Sixth International Conference on Design Creativity (ICDC 2020)

Year: 2020
Editor: Boujut, Jean-François ; Cascini, Gaetano ; Ahmed-Kristensen, Saeema ; Georgiev, Georgi V. ; Iivari, Netta
Author: Mao, Rui (1); Washida, Yuichi (1); Furue, Nanami (2)
Series: ICDC
Institution: 1: School of Business Administration, Hitotsubashi University, Tokyo, Japan; 2: Department of Management, Tokyo University of Science, Tokyo, Japan
Page(s): 311-318
DOI number:


This paper is an attempt to gain better insight into design thinking from a micro-viewpoint through the association of design thinking with human beings’ personality traits. Based on previous research, we conjecture that personality traits are also associated with the capacity for utilizing design thinking. To test our hypothesis, we focused on the five-stage Design Thinking model proposed by the and utilized FFM (Five-Factor Model) to describe personalities. 28 students, who have experiences of design thinking activities, participated in the study. We used correlation analysis and observed the significant relationship between personality traits and individuals’ capacity for utilizing design thinking

Keywords: Design thinking, Personality traits, Five-factor model


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