Challenges, Potentials and Success Factors in Automotive HMI Concept Development in the Early Phase in the Model of PGE – Product Generation Engineering

DS 118: Proceedings of NordDesign 2022, Copenhagen, Denmark, 16th - 18th August 2022

Year: 2022
Editor: Mortensen, N.H.; Hansen, C.T. and Deininger, M.
Author: Hünemeyer, Sebastian; Reichelt, Florian; Rapp, Simon; Albers, Albert; Maier, Thomas
Series: NordDESIGN
Institution: IPEK - Institute of Product Engineering, IKTD - Institute for Engineering Design and Industrial Design
Section: Aesthestics & Semantics
Page(s): 12
DOI number:
ISBN: 9781912254170


A distinctive UX shaping the brand is an important goal in the development of a new product generation. Trends such as advancing digitalization open up many innovation potentials for UX developers. This article focuses on in-vehicle UX in terms of designing interactions between the vehicle and the user by means of user interfaces. Based on a literature review, challenges and strategic potentials were discussed with UX experts in a workshop (n=11) and an online survey (n=45). Subsequently, 4 success factors and 7 requirements to provide developers with recommendations for action were derived.

Keywords: User Experience, Automotive UX, Early Phase of Product Development, Interaction Design, Challenges, Success Factors, Methods, PGE


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