Aligning functional analysis processes with designers' natural cognitive flow

DS 122: Proceedings of the Design Society: 24th International Conference on Engineering Design (ICED23)

Year: 2023
Editor: Kevin Otto, Boris Eisenbart, Claudia Eckert, Benoit Eynard, Dieter Krause, Josef Oehmen, Nad
Author: Reeling, Hunter Scott; She, Jinjuan
Series: ICED
Institution: Miami University
Section: Design Methods
Page(s): 0505-0514
DOI number:


Engineering design in new product development is a constant battle between creativity and strict structure. As researchers look to optimize the process, each stage is placed under a microscope to put designers in the best position to develop better products for companies in a cost effective manner. One idea in improving product development is the concept of incorporating the Human-centered Design into functional analysis. However, critiques of these functional analysis methods cite an unnecessary amount of resources needed to invest in these steps, a restriction in creativity, and a high necessary level of effort from the design teams. The goal of this research will be to address these critiques by incorporating theories from cognitive research and Human-centered Design into the functional analysis process. This work will propose a new method aimed to improve the quality of the function model of the design space, increase the creativity freedom of the designers, and be accessible to engineering students and industry engineers alike.

Keywords: Design methods, Design cognition, User centred design

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