Service design and circular economy in the fashion industry

DS 101: Proceedings of NordDesign 2020, Lyngby, Denmark, 12th - 14th August 2020

Year: 2020
Editor: Mortensen, N.H.; Hansen, C.T. and Deininger, M.
Author: Kongelf, Ingrid; Camacho-Otero, Juana
Series: NordDESIGN
Institution: Norwegian University of Science and Technology
Section: Early Stage Design
Page(s): 12
DOI number:
ISBN: 9781912254088


This article investigates through a literature review how factors in fast fashion and service design aspects can help address user acceptance challenges in circular clothing models, with the aim of designing more attractive models for consumers. The results suggest that consumer advantages and disadvantages of fast fashion can help inform better circular clothing models, but that they might also provide other benefits for consumers. In conclusion, the article suggests that service design and fast fashion can in different ways contribute to designing more attractive circular clothing models.

Keywords: user experience, circular economy, service design, fast fashion, business models


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