Making customer integration in company processes persistent: Comparison of literature and industrial perspective

DS 101: Proceedings of NordDesign 2020, Lyngby, Denmark, 12th - 14th August 2020

Year: 2020
Editor: Mortensen, N.H.; Hansen, C.T. and Deininger, M.
Author: Vogel, Simone; Kreimeyer, Matthias; Richter, Ronny; Spinler, Stefan
Series: NordDESIGN
Institution: Otto Beisheim School of Management, MAN Truck & Bus SE M
Section: Requirements Management
Page(s): 12
DOI number:
ISBN: 9781912254088


Companies lack efficient mechanisms for the systematic and continuous integration of customers in order to generate benefits and to avoid further complicating their internal processes. A gap was recognized that there is a lack of knowledge management competence to anchor customer know-how in business processes on a persistent basis. These initial findings clearly indicate the need for a comprehensive procedural model for continuous customer integration across all stages of the development process and enabling a persistent knowledge representation.

Keywords: customer integration methods, knowledge management, product development


Please sign in to your account

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties. Privacy Policy.